Last year, ESPN started a “mobile marketing promotion” called the NBA on ESPN RV Tour to generate new fan excitement for their coverage of NBA basketball games. Their “traveling fanfest” is a highly customized recreational vehicle that drives across America to appear at NBA games. Fans going to the game can get their pictures taken, shoot hoops, tour the RV’s interior, and now – thanks to Rise Display – also see the latest sports scores on a full-color ticker display mounted right on the vehicle’s roof.
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